Reina Santana is currently Director of Sales at a medical publishing company, and President of RES Marketing Alliance; she has extensive experience marketing academic and trade publications. Specializing in non-fiction titles, Reina has spent the last six years successfully developing, managing, and implementing innovative marketing and sales strategies. Her expertise include strategic market planning, online marketing and publicity, web development & management, direct marketing, co-op marketing, market research & analysis, distribution and wholesaler relationship management, and contract negotiation.

Education
MBA, Marketing, 2007 · Liberty University
Bachelor of Arts, English and Art, 1999 · The City College of New York.